Database Management

The database is the most crucial element in your marketing campaign. Nothing determines the success of your efforts like the quality of your list. If you have your own list of customers, we can help you refine it and prepare it for use. We can also use our expertise to provide you with a list of the most likely customers in your target area.

For example, are you a builder of high-end swimming pools? There are 58,000 multi-millionaires in Westchester and Fairfield Counties, many of whom may be looking to install a new pool this summer. We can find them for you. Do you own a stable? Use our services to let the 7,191 horse owners in CT know that you are there for them!

If you have your own database, we accept lists in any format, and can help you de-dupe, merge/purge, update & reformat to meet your specifications. We use CASS (Coding Accuracy Support System) software to check your lists along with the USPS NCOA (National Change of Address) database, which helps ensure you have accurate and up-to-date addresses. This may also help you take advantage of reduced costs by making you eligible for better rates from the USPS.